Misela's Founder and Creative Director, Serra Turker, was born and raised in Istanbul and moved to the States to study Textile Design at the renowned Art & Design Institute Rhode Island School of Design. Upon receiving her degree at RISD, she moved to New York and worked with Edoardo Mantelli in TOCCA, a contemporary fashion label.

Launching Misela was the true evolvement of various aspects of art, design and lifestyle that she had ensembled along her journey between Istanbul and New York. Her approach towards Misela reflects her way of living, finding the hidden pleasures and transforming them into an object of desire. Her background in painting was the point of inspiration for Misela's identity where she aimed to transform her handbag line into timeless art pieces that are not meant to be on the wall but could be carried.

Her distinguished style was very well received immediately after her launch of the introductory Holiday 2008 Collection at the Soho House. "Istanbul in My Dreams" Holiday 2008 Limited Edition Collection are now in select stores in States, Istanbul and Saudi Arabia.